The Africa Direct Executive Team

Jeroen De Lijster
Chief Executive Officer

Jeroen de Lijster is a new business development strategist in emerging markets. He has experience in financial services, FMCG, food retail/wholesale, automotive and NGO’s with a focus on creating viable emerging market business models that have a positive impact on individuals and communities. He has a Honors degree in International Business Economics and a Masters in Business Administration.

Pantelis G. Pluke
Executive Director & Co Founder

With almost 20 years in the Financial Services Industry, Lee Pluke’s core focus has and always will be to provide correctly structured risk benefits. Additionally, he developed 3-year term dollar guaranteed World-Wide Index Tracker and acknowledged to be the first of its kind in South Africa. Aside from having established an array of successful business models, his entrepreneurial background as well as his profound industry product knowledge is exemplary.

Vebinia Gabriel
Chief Operations Officer

Vebinia Gabriel has 17 years of extensive experience within Operations management, Short Term Insurance, and in the Health Insurance environment, which has allowed her to be an excellent coordinator with an aptitude for wider thinking and long-term planning. As a seasoned Operations Manager, she understands the importance of optimizing business processes without sacrificing personal connections, while establishing organizational processes to maintain a positive and motivating corporate culture. Vebinia has a degree in Business Administration and a Honors Degree in Psychology.

Louis Stanford
Chief Information Officer

Louis Stanford is an IT executive with 22 years of  experience in the IT industry. This includes experience in IT infrastructure, architecture and information security. He also has 11 years of experience in the Management Consulting field, providing Strategic Advisory services to corporate clients in a variety of industries, specifically in the fields of IT Service Management, IT Governance and Sourcing Governance.

Nic van den Bergh
Chief Marketing Officer

Nic van den Bergh has over 20 years’ experience in Sponsorship Marketing, Media, Traditional Advertising, Digital Media and Marketing Communication across all industry portfolios. He has a thorough understanding of marketing and business principles and is focused on finding new business solutions and possible future partnerships. He holds a MBA from Oxford Brookes (UK).

Eugene Johannes
Chief Financial Officer

Eugene Johannes is a Finance Executive with 12 years’ financial services experience, which includes 4 years’ experience in financial institutions audit, 1.5 years’ experience in trust accounting, trusts service and due diligence. 6 years’ experience in developmental credit finance, across all facets of finance. He has built-up significant experience in the development finance space and has an acute awareness of the market Africa Direct Group operates in. He is qualified CA(SA), with completed Executive Development Programme from USB.


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